STYLE RUNNER'S FIRST BRICK-AND-MORTAR STORE
Retail is back up and running in Melbourne, and Stylerunner is here.
BY AGENXY | FASHION
fter 8 years online, the e-commerce store - which specialises in premium, luxe athleisure and sneakers for women – opened its first-ever bricks-and-mortar store on High Street in Armadale in late October.
Since Aussie sisters Julie and Sali Stevanja launched the site in 2012, it’s become a hub for top-tier local labels such as PE Nation, The Upside and Nimble, as well as international imports such as Nike, Adidas and Alo Yoga.
All of these labels and more will be on the racks at the activewear giant’s slick new 200-square-metre store, which was designed by Melbourne creative studio Noise Noise Noise.
The fit-out steers away from the rudimentary white walls and timber floors. Using nature as a reference point, there’s a lake-like structure made with sycamore timber, marble and champagne steel, and a neon “cloud” hanging above the bulbous furniture.
At the end of 2019 the Company had gone into voluntary administration, with footwear giant Accent
Group acquiring the online active wear retailer for an undisclosed sum.
Accent Group CEO Daniel Agostinelli said the acquisition would enable the company to reach a new, predominantly female, audience and tap into the booming activewear and wellness categories.
In a statement given last year, Agostinell had said, “Activewear is a style trend that isn’t slowing down and we plan to
encourage its momentum through strategic moves like this one”. With more brick and mortar stores set to open around Australia in 2021, we can’t wait to see what they have ‘in store’ for us.
"P.E Nation, Nike, Adidas, and more will be on the racks at the activewear giant’s slick new 200-square-metre store",
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